Composed of robust brickwork, rhythmic façades and carefully scaled volumes, Whitechapel Estate echoes the area’s semi-industrial and residential character. Part Life Sciences Cluster, key worker accommodation and affordable homes sit alongside state-of-the-art medical and research facilities. Tying it together, a landscaped, pedestrian route lined with generous garden amenity brings in light, movement, and greenery. Housing for families, key workers and private residents sits side by side, supporting a mixed community.
- Location
- Shepherd's Bush, London
- Size
- 43,800 sqft
- Client
- Fit Out UK
The narrow, industrial backland of 190–194 Goldhawk Road had long felt disconnected – a depot, warehouses and altered buildings sitting behind a tight street frontage, offering little value to neighbours or the wider area. The ambition was to transform this overlooked strip into a place with purpose: a residential-led community enriched by greenery, calm and connection. A development that brings life and landscape where there was once only hardstanding and noise, creating a quieter, more compatible urban presence.
In collaboration with Fit Out UK, the brief sought a sustainable mixed-use development combining 36 homes – over 35% affordable – with workspace for the owners’ continued occupation. The aspiration was to craft architecture that feels both grounded and generous: a well-scaled frontage addressing Goldhawk Road, and a human-scaled mews arranged around communal landscape. Flexibility, privacy and biodiversity were guiding principles, ensuring the project could support everyday life while contributing positively to LB Hammersmith & Fulham’s wider housing vision.
Before and After
Behind, the mews homes settle into retained boundary walls, stepping between one and two storeys and lowered 1.5 metres to protect neighbours’ privacy, while a lush linear park forms the community’s heart, mixing planting, play and informal terraces. Site analysis and consultation informed a disassembly-led demolition strategy to enable salvage. The apartment building adopts a composed horizontal language of warm clay brick and curved glazed balconies, drawing subtly from context and salvaged elements.
Site analysis and community consultation led to a disassembly-led demolition strategy, enabling material salvage and a more sensitive resetting of the site. The proposed apartment building adopts a composed horizontal language, with warm clay bricks and glazed curved balconies that catch the light. Its palette draws subtly from context while incorporating salvaged elements from 192–194 Goldhawk Road. Varying brick tones and sculpted openings lend depth and tactility, creating a confident yet calm presence on Goldhawk Road.
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